Do you know who owns your fave skincare and makeup brands?
You may think L’Oreal is its own brand. Wrong. It’s a beauty giant that owns Lancome, Shu Uemura and the Body Shop. Like Estee Lauder, the proud owner of 29 skincare and makeup brands, including MAC and Clinique.
In our fast-paced world, beauty brands change ownership fast, and they mostly end up in the hands of a few large corporations. *sighs*
Why is it important to know this?
- Why You Need To Know Who Owns Your Face Skincare & Makeup Brands
- Which Beauty Brands Does Walgreens Boots Alliance Own?
- Which Beauty Brands Does Avon Own?
- Which Beauty Brands Does Beiersdorf Own?
- Which Beauty Brands Does Coty Own?
- Which Beauty Brands Does Estee Lauder Own?
- Which Beauty Brands Does Johnson & Johnson Own?
- Which Beauty Brands Does Kao Own?
- Which Beauty Brands Does L’Oreal Own?
- Which Beauty Brands Does LVMH Own?
- Which Beauty Brands Does Manzanita Partners Own?
- Which Beauty Brands Does Procter & Gamble Own?
- Which Beauty Brands Does Revlon Own?
- Which Beauty Brands Does Shiseido Own?
- Which Beauty Brands Does Unilever Own?
Why You Need To Know Who Owns Your Face Skincare & Makeup Brands
1. Easier-To-Find Dupes
Here’s a secret beauty brands don’t want you to know.
Large corporations love to save money. To cut down on production costs, they use the same active ingredients in both their high-end and low-end products. Then, they add different scents and texture to differentiate them.
That’s why Lancome Eau Micellaire Douceur and L’Oréal Paris Skin Perfection 3in1 Purifying Micellar Solution are almost exact dupes. Same owner, same active ingredients, different details to differentiate the brands in the eyes of the customers.
True, sometimes high-end products use more expensive ingredients and innovative technologies. But eventually, these technologies do trickle down into drugstore products, too.
You just need to wait a few months for the novelty to be over and you’ll hear L’Oreal come up with the same rare extract in Lancome…
Lesson learned: before you spend lots of money on luxury product, compare its ingredients to those of their less expensive sister brands.
Want more dupes? Click on the image below to subscribe to the newsletter and receive the “Skincare Dupes” cheatsheet with all my fave dupes:
2. More Conscious Choices
Knowing what beauty giant owns your fave skincare and makeup brands also helps you make conscious spending choices.
Let’s say you love an indie brand because they don’t test on animals. If tomorrow L’Oreal buys it, chances are you won’t want to support it anymore.
Or maybe you don’t like to give your money to corporations that engage in shady practices. I’ve heard several reports of small indie beauty brands that spilled all their manufacturing secrets to L’Oreal as part of the acquisition process, only for the giant to break the deal, dupe their products and put the small competitor out of business.
P.S. Wondering why I still promote L’Oreal owned brands on this website? My job is to give you all the information you need to make the right skincare choices, not to make these choices for you. Some people just like the products and don’t care who’s behind them. Don’t judge them badly because they don’t conform to your standards.
Here’s a list of who owns what in the beauty industry:
P.S. The list isn’t comprehensive. If you know who owns a skincare or makeup brand not mentioned here, let me know in the comments and I’ll add it right away:
Which Beauty Brands Does Walgreens Boots Alliance Own?
- Liz Earle
- No 7
- Soap & Glory
Which Beauty Brands Does Avon Own?
- Avon Color
- Anew And Solutions
Which Beauty Brands Does Beiersdorf Own?
- La Prairie
Which Beauty Brands Does Coty Own?
- Calvin Klein
- Jill Sander
- Rimmel London
- Sally Hansen
- Younique Cosmetics
- Also owns lots of brands of perfume including Sarah Jessica Parker, Jennifer Lopez, Kylie Minogue, David and Victoria Beckham, Marc Jacobs and Chloe
Which Beauty Brands Does Estee Lauder Own?
- Bobbi Brown
- Bumble and Bumble
- By Kilian
- Donna Karan
- Estee Lauder
- Eyes by Design
- Frederic Malle
- Good Skin Labs
- Jo Malone
- La Mer
- Lab Series
- Lab Series Skincare for men
- Le Labo
- Michael Kors
- Rodin Olio Lusso
- Smashbox Cosmetics
- Tom Ford Beauty
- Tommy Hilfiger
- Too Faced
- Tory Burch
Which Beauty Brands Does Johnson & Johnson Own?
- Ambi skincare
- Clean and Clear
- Piz Buin
- Shower to shower
Which Beauty Brands Does Kao Own?
- John Frieda
- Molton Brown
Which Beauty Brands Does L’Oreal Own?
- Carol’s Daughter
- Giorgio Armani
- Helena Rubinstein
- IT Cosmetics
- L’Oréal Paris
- L’Oréal Professionnel
- La Roche-Posay
- Maybelline New York
- Ralph Lauren
- Roger & Gallet
- Shu Uemura
- Urban Decay
- Vichy Laboratoires
- Victor & Rolf
- Yves Saint Laurent Beaute
Which Beauty Brands Does LVMH Own?
- Acqua di Parma
- Kat Von D
- La Brosse et Dupont
- Make up for ever
- Ole Henriksen
- Perfumes Loewe
Which Beauty Brands Does Manzanita Partners Own?
- Eve Lom
- Kevyn Aucoin
- Lipstick Queen
- Malin and Goetz
Which Beauty Brands Does Procter & Gamble Own?
- Boss Black & Orange Fragrance + Skincare
- Gucci Fragrances
- Head and Shoulders
- Herbal Essences
- Infusium 23
- Lacoste Fragrances
- Max Factor
- Perfect 10
- Also owns lots of fragrances including Boss, Hugo and Valentino
Which Beauty Brands Does Revlon Own?
- Elizabeth Arden
- Sinful Colors
- Ultima 2
Which Beauty Brands Does Shiseido Own?
- Bare Minerals
- Clé De Peau
- Dolce & Gabbana
- Elie Saab
- Issey Miyake
- Laura Mercier
- Majolica Majorca
- Narciso Rodriguez
- Serge Lutens
Which Beauty Brands Does Unilever Own?
- Kate Somerville
- St Ives
- Tony & Guy
Can you think of any other brand not mentioned here? Let me know in the comments below.