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Hello and welcome to Beautiful with Brains!

I’m Gio, a 30-something beauty junkie from Europe. I love makeup. I’m a skincare fanatic. I’m obsessed with sunscreen. I love shopping and in my free time you can often find me at some cosmetic counter checking out the latest releases. I especially love it when I find a great bargain!

In 2008 I created Beautiful With Brains, a beauty blog for smart women who want to look pretty while conquering the world. Here you will find lots of makeup, skincare, and haircare tips, product reviews, and information about cosmetic ingredients. I think it is important to know what we put on our skin (and hair) every day. Knowing more about ingredients allows us to make us smarter choices, and buy those products that best target our skin concerns while leaving those that don’t work on the shelves.

Unfortunately, there is a lot of misleading and twisted information about cosmetic ingredients online (some of which is quite scary), and it’s not always easy to figure out what ingredients have an undeserved bad reputation and which ones is best to avoid. I’m doing a lot of research on ingredients and sharing my findings, based on scientific research and studies, on the blog to help set the record straight and help you make informed decisions based on science, not fear.

I also believe that beauty comes in all shapes, forms, and sizes. The beauty industry wants us to believe that we should all look a certain way to be pretty, successful and loved. But that’s nonsense. You’re already pretty and worthy of love just the way you are. That’s why I don’t see makeup simply as a way to prettify yourself. Makeup, to me (and I guess to you too if you’re here) is a way to express your personality and your mood.

Skincare may have its rules, but when it comes to makeup, experimenting is the key word. I love trying out new products and techniques, and coming up with crazy colour combinations. I’m often rocking bright and bold looks even to the supermarket (although when I don’t have much time to get ready in the morning, I opt for something simple and neutral). Don’t be afraid to step out of your comfort zone. You never know what will suit you until you try it. And if you don’t like the result, you can always wash it off. 😉

I’m also a history nerd and an avid book reader. So, here you’ll sometimes find books reviews, as well as the occasional post about the history of beauty. I think it’s fascinating to discover how the ideal of beauty changed throughout the centuries and to what lengths women and men went to achieve the, usually unrealistic, standards of their times.

I would love to hear from you. You can chat with me on Twitter, stalk my pins on Pinterest, find me on Google Plus, like me on Facebook, follow me on Bloglovin’ or drop me an email at beautifulwithbrains[at]gmail[com]. You can also subscribe via email, and receive new blog posts directly in your inbox. Whatever you prefer. :)

Thanks for stopping by. I hope you come back soon,