Name: Color Tattoo 24HR Cream Eyeshadow in Tough As Taupe
From Myabelline’s website:
Ink technology creates 24HR wear shadow for our most intense, long-lasting color saturation
Cream formula glides on without creasing and keeps color vibrant
What I liked:
– very pigmented
– texture feels comfortable on the lid
– once set, it doesn’t budge nor crease for at least 8 hours
– doubles up as a base for powder eyeshadow
What I didn’t like:
– dries really quickly so you need to apply it fast and without mistakes that would be difficult to correct
– like all cream eyeshadows, it can dry out if you don’t close the lid well
I really love cream eyeshadows, but alas it is an unrequited love. They glide on so smoothly and look so pretty at first, but after a couple of hours, they migrate to my crease and make me look a right mess. Boo! So, when the new Color Tattoo range from Maybelline came out, I had mixed feelings about it. The reviews were raving which made me very curious to try them, but on the other hand, I was afraid they wouldn’t work for me and that I’d just be wasting money. And Maybelline is quite pricey here..
My dilemma was solved when one of my readers, Janessa, sent me one of them, Tough As Taupe, to try. Wasn’t that really nice of her? Tough As Taupe looks like a true taupe in the pot, but when applied it’s actually a dark grey shade with a hint of brown and an almost matte finish. It is a very wearable shade that I’m using a lot at the moment.
We’re in the middle of a long heatwave (which started at the beginning of July) so I’m wearing as little makeup as possible, which means mascara, gloss, a hint of blush, a touch of concealer where needed and Tough As Taupe on the lids. It is so pigmented that one swipe is enough to get a full colour effect, but you can always sheer it out if you prefer a less dramatic look.
Just make sure you blend it quickly. Tough As Taupe has a thick, quite dry texture that dries really quickly so you need to blend it immediately after you’ve applied it on the lid and work very fast otherwise it can look blotchy and spotty. Once the colour is set, it just won’t budge. I was worried it would crease pretty soon, but I noticed some minor creasing and fading only after 8 houes. And that without a primer!
With a primer instead, the colour stayed put and vibrant for 12. Although it doesn’t last for the 24 promised hours, I think the staying power is still very impressive for a drugstore cream eyeshadow. And it doubles up as a primer too. Tough As Taupe has a sticky, yet comfortable texture that makes it a great base for powder eyeshadows. It really grabs the colour, intensifying it and making it last for at least 10 hours. But make sure you close the lid well after you’ve done using it or the colour may dry out and become useless!
Maybelline Color Tattoo 24HR Cream Eyeshadow in Tough As Taupe is a brownish grey shade with exceptional colour payoff that lasts up to 8 hours without creasing and fading on slightly oily lids even without a primer. The sticky texture also makes it ideal as a base for powder eyeshadows.