Product Review: Dove Pro Age Shampoo

Name: Pro Age Shampoo
Brand: Dove
Size: 250ml
Price: €2,49

From Dove’s website:
This lightweight formula contains Micro Moisture Serum™ to help repair the surface of thin, weak hair from root to tip. It nourishes brittle hair to restore fullness, strength and volume making it 2 times stronger hair. As a result your hair looks and feels thicker, fuller and naturally revitalised.

What I liked:
– cleanses hair well
– gentle, doesn’t dry hair
– the packaging
– the price

What I didn’t like:
– formula not very lightweight

I was sorting out my stash recently when I came across a generous sample of Dove Pro Age Shampoo lying in a drawer. It came with a magazine I bought a few months ago but I had quickly forgotten all about it. That should tell you how little I care about shampoo (or other hair care products for that matter). I’ve just never found them particularly interesting so when I find a good one, I stick with it for ages.

Still, I thought I’d better try the sample now before forgetting all about it again lol. Packaged in a sleek, red wine coloured bottle, this white shampoo has a thick texture that spreads easily through the hair and lathers well. It contains a gentle blend of surfactants (Sodium Laureth Sulfate, Disodium Laureth Sulfosuccinate and Cocamidopropyl Betaine, which all have a low risk of causing irritations) that effectively cleanses hair, removing all traces of dirt and product buildup, without drying hair out. Once done, it is easy to rinse out.

Dove says the formula “contains Micro Moisture Serum™ to help repair the surface of thin, weak hair from root to tip”. According to Allure, this Micro Moisture Serum contains glycerin, which draws moisture from the environment, providing some conditioning to hair, but it is possible that’s mixed with something else, but I couldn’t find any info on what exactly.

The shampoo also contains Silk Amino Acids, a fancy name for alanine, glycine and serine. According to a study in the Journal of the Society of Cosmetic Chemists, amino acids can help treat damaged hair by filling in gaps in the cuticles. However, the scientists found that amino acids work best when used alone in water, as the other ingredients in the formula may prevent them from being absorbed properly by hair. In addition, the study refers to amino acids used in conditioner, not shampoo and in any case, the Silk amino acids are present in such low concentration in Dove Pro Age Shampoo that I’m not sure they’d do much anyway.

In other words, I wouldn’t buy Dove Pro Age Shampoo solely because of the Silk Amino Acids and Micro Moisture Serum, because, even though they look promising, I’d love to see more evidence of their efficacy when used in rinse-off products. In any case, this is a nice shampoo that does it job well. It cleanses hair without drying it out and won’t break the bank either.

Available at: boots

Aqua, Sodium Laureth Sulfate/Sodium C12-13 Pareth Sulfate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Glycerin, Parfum, Dimethiconol, Carbomer, PPG-12, Sodium Hydroxide, DMDM Hydantoin, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, TEA-Dodecylbenzenesulfonate, Glyceryl Oleate, Borago Officinalis Seed Oil, Ascorbyl Palmitate, Tocopherol, Lysine Hydrochloride, Fumaric Acid, Silk Amino Acids, Imidazolidinyl Urea, Methylchloroisothiazolinone, Methylisothiazolinone, Butylphenyl Methylpropional, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

Dove Pro Age Shampoo gently cleanses hair well, removing all traces of product buildup and dirt, without drying it out. It foams well and is cheap.

Rating: 3.5/5

Disclaimer: the review contains an affiliate link. For more information, please see my disclaimer.
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    • beautifulwithbrains says

      Makeup Morsels, yep. We usually get crappy, ridiculously small sample sizes with mags here, but this one was pretty generous. And it works really well too. And I’m glad you enjoy the science bits. :)

  1. Janessa says

    I wanted to say you did a really good job reviewing products. You explain what the ingredients should do and what it actually does. I also said that my British friend recommended that I try Soap and Glory’s hair products because it makes hair smell nice and it sure does!
    Merrr… I left out some stuff from my original message but that’s the essence of it.

    • beautifulwithbrains says

      Janessa, oh no! I’m so sorry you had problems commenting! And thank you, I’m glad you like. I think it’s important to know what ingredients can really do as that’s the best way to find out whether a product can really fulfil its promises. :)

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