Dear MAC, Goodbye

Hello everyone and welcome to a new feature here at Beautiful With Brains. Every now and then, I’ll write a letter to a brand expressing my opinion about it. Sometimes, they’ll be rants, sometimes they’ll be raves, sometimes neutral, but always honest. I hope you like this new feature and please let me know what you think of these brands in the comments. I’d love to hear your opinions. :) So, let’s get started. First up, is MAC Cosmetics:

Dear MAC,

it saddens me to write this letter, but I’m afraid I can no longer hide that lately my feelings for you have changed: we’re OVER. It wasn’t a decision I took lightly, but your behaviour over the past months has left me no choice.

I still remember the way we met. It was online. There aren’t any MAC counters here and I discovered you while surfing the net. The wide selection of colors, the not-too-high prices and the good quality of your products made me fall in love with you.

Every time I was in another town and I had the chance to visit one of your stores, my heart was full of joy and excitement. I would spend hours at the counter playing with everything on display and never went home empty-ended.

Everyone kept saying how you were the best in the business and for a while, I believed the hype. Then, you changed. You kept wanting more of more (of my money) but only kept giving less and less (of your products, both in quality and sizes).

The recent decrease of the size of pigments is the last straw for me. I don’t care if you still give me enough product to last me a lifetime or how good those pigments are, making people pay the same for less is NOT cool, nor right. And that’s not the only time you downsized a product and I’m sure it won’t be the last either.

And do we want to talk about the endless amount of collections you keep throwing at us faster than I can say “I do”? You released more than 30 collection in 2009! 30! And how many were actually interesting? Mmmm…. NONE! They were all full of repromotes and boring and dupable colors that aren’t even as pigmented as they used to be.

The few times when the promo pix got me all excited and eager to see the collection, the swatches would soon disappoint me. Everything seems to have become so sheer lately. I can’t even remember the last time I saw a pigmented lipgloss from you, they all look the same clear crap when swatched these days.

And yet, the prices keep going up. I understand that prices can’t always stay the same, esp in this economy. Sometimes they go up, rarely they go down, but you keep increasing the prices by 50p every year for no reason at all. I’d understand if you were in trouble, if that was due to the recession, but let’s face it: even if the economy was blooming, the prices would still increase.

The price increase wouldn’t be so bad if the quality of the products kept increasing too. I don’t mind paying a bit more for better products, but they are slowly becoming worse overtime. You have become so greedy and all you want is to make the most money as you possibly can with as little effort as possible, without caring for your customers at all.

And so, overtime, I stopped caring for you too. We’ve had some good times in the past. I loved you and bought your products and, in return, you made me look pretty without making me go (too) broke. We had fun together, but the past is the past and it’s now time to move on.

That doesn’t mean that I’ll never buy your products again. I’d still get some of your brushes every now and then (after all, their quality is still super) and if you decide to release some unique, colorful and pigmented shades, I’ll give in and get them. But you’re no longer one of my first choices when it comes to buying makeup.

There are lots of brands out there that release much better products than you at a much cheaper price. And most of the time, their colors are permanent so I don’t have to rush out to buy their collections as soon as they get out or miss them, like I’m forced to do with you.

Thanks for all the good memories, but now it’s time for me to move on.

Gio

Source

42 Comment

  1. Lol, I though MAC is pulling out in Italy…I kind of hate the fact that they are downsizing the pigment but almost every cosmetics company is raising price anyway so I don’t have complain on particular brand.

    Oh, if I were to write a letter to Anna Sui (or the Maker Albion) it would probably: “Fire the artistic director and Agyness Deyn…” since there current new releases are all pretty ugly…
    .-= Citrine´s last blog ..Official Sites: The Cool and the Creepy =-.

  2. I’m proud of you for this. I always feel weird as a makeup blogger because most of the top blogs talk about MAC all the time. They seem to be exclusive to MAC. Sure, I own some, but it doesn’t live up to the hype in my eyes either. I can think of a bunch of brands that do it better. Yet I still feel this pull or something. Like since I’m a makeup blogger, I’m supposed to promote MAC all the time. But I won’t. So there. :)

  3. Haha! Exactly how I feel! I don’t know why MAC is so damn hyped. The only thing I would keep buying from them are their eyeshadows and maybe their brushes. I loved their MSFs, but the color craft collection is what really got me mad and made me thing. Why would they release such crappy stuff? Improvise I can deal with but Triple Fusion is nothing but chunky glitter! YUCK. I hate it! I should’ve returned it for Melon Pigment before the down size and went about my day – but no, I kept it for sentimental reasons (maybe since its LE? :p). Why? I don’t know, I’m just an idiot, lol.

    I love this new feature already. :D

  4. I know how you feel. I’m sticking with MAC brushes and their studio fix foundation because I’ve yet to find anything better for me, personally. But the last time I bought any eyeshadows or pigments from them was a long time ago, and I have no intention of doing it anytime soon when there are smaller, indie companies who deliver the same or better for less, and whom I would rather support.

  5. You hit all the right notes here, Gio! I’ve noticed how un-moisturizing the lipsticks have become. The ones I bought years ago feel a lot better than the one I bought last year at HK. Come to think of it, that was the last LE I bought from MAC. It used to be better than this before MAC was sold to Estee Lauder. If you want to learn more about the shady practice MAC did, please visit Spektra makeup board in the professional makeup artist section. The stories told made me cringe.

  6. oh, this is so heartbreaking to read but I do understand how you feel. One of the reasons why I cannot justify buying MAC at full price. Out of all the MAC products that I own, I’ve only ever bought 3 products at actual price.

  7. Citrine, I heard nothing about MAC pulling out of Italy. There are very few counters here but in the past months magazines have been advertising the brand a lot more than usual, so I’d be surprised if it were true. Still, if it really pulls out of here, I can’t say I’d be too disappointed.

    Yeah, I noticed most brands are raising their prices and I’m not too happy about it but usually I wouldn’t complain too much. I wouldn’t mind the price increase if the quality of MAC products had stayed the same or had been improved, but the problem is that I’m paying more and more for items that aren’t as good as they used to be. The prices have become too high for what they actually offer in my opinion so I won’t be buying anything from them anymore unless it’s something unique or that I really need.

    And I agree with you about Anna Sui. I haven’t tried anything from them as the brand’s not available here but the promo pix aren’t as exciting as they used to be. Maybe you should write that letter :)

  8. Fabulessbeauty, I agree, some MAC products are really good. I love their brushes and I like their pigments too, although from now on I’ll stick to buying samples of them online. But overall, their products aren’t any better than those of other brands out there. It’s all about the hype with them.

  9. Trisha, thanks and I know how you feel. I used to feel like that once too, but now I don’t and you shouldn’t either. If some of the top bloggers want to waste their time and money promoting MAC when there are so many great brands out there that release much better products, well, it’s their loss. They don’t know what they’re missing out on.

    And good for you for not giving in and promoting MAC all the time. Bloggers should only promote what they believe in and MAC is way too overhyped anyway.

  10. Dee, I’m glad I’m not the only one feeling this way. The Colour Craft collection was a huge disappointment for me too. The promo pix looked so beautiful but when swatched, nothing appealed to me. Everything looked so boring and dupable and the eyeshadows were too sheer for my tastes. And Triple Fusion is way too glittery I agree, but it looks so pretty in the pan. Aww that’s a shame you didn’t return it but you’re not an idiot! Maybe you can swap it?

    I’m glad you’re loving this feature :)

  11. Simone, I agree with you. MAC make some good products and if they work well for you there is no reason to switch to something else. It’s just that most of their products aren’t as good as they’re made out to be and too expensive for what they offer. The eyeshadows used to be really good but now they are sheer and chalky and the pigments are too expensive. Yes, they last a lifetime, but so do Sleek and Barry M pigments and they cost about £4.50! Like you, I’d rather buy from those companies or indie ones that make better products at a cheaper price.

  12. Jnie, thanks, we need more people to join the club. It’s a shame there are so many people splurging on MAC products believing they are the best on the market when there are much better and cheaper products around.

  13. Dao, I haven’t bought a MAC lipstick in ages but I’m sad to hear they’re not very moisturizing anymore. Another product that’s going downhill. Like the sheer lipglosses, chalky eyeshadows and eveything being so sheer these days wasn’t enough. At the moment, I feel like the only thing worth buying from MAC is their brushes. They’re amazing but everything else is just not worth it anymore. Yes, they have a few great products, but you can still found valid and cheaper alternatives around.

    I agree, MAC used to be such a good brand before it was sold to EL! I’m going over to Spektra to read those stories about MAC, thanks for letting me know.

  14. Connie, it really breaks my heart how bad MAC is becoming. It used to be such a good and artistry brand, but now is very mainstream and keeps releasing the same old boring, sheer and dupable shades. I don’t think MAC products are worth buying at retail price either. If I should ever want something from them again, I’ll look for blog sales or ebay. Unless it is something really unique or that I really need.

  15. LOL! your title makes me wanna read more! and I agree, I was obsessed with pigments a few years ago but it died down after the price hike and the colors are boring. I haven’t been checking out any of their collection ever since, i hope they do realized what they are doing now. :P

  16. i saw ur post and i was giggling a little bit. i quite like mac, but i would only fork out money for their blush and brush and msf. the rest, i suppose there are better options with a better price tag.

    since i wasn’t on the mac bandwagon for a very long time, so i can still justify on myself buying mac. but then again, i do feel you about them being boring and releasing blah shades. i haven’t feel excited about them ever since the last Grand Duos was released :(

    i’d wish they get a bit more oomph this year, but well, i guess not.

    MAC and I aren’t over… just yet :P

  17. Could you sign “Gio and Tine” because those are my sentiments exactly! I think MAC is getting duller by the season, and I honestly don’t understand the hype either. And don’t even get me started on their lousy customer service. Like you, it doesn’t mean I swore off MAC for good; it’s definitely not on my priority list (not even on my second list, or third, or fourth … you get the picture).

  18. Sue, thanks for your comment. I agree with you, I like their pigments but the colors are becoming very boring and dupable, the price is too high and now they have downsided the packaging too! It’s just not worth buying them anymore when there are brands like Barry M, Fyrinnae and Beauty From The Earth to name just a few which release better products at a much cheaper price.

    I hope so too but I can’t see it happening anytime soon. Unfortunately there seem to be lots of die-hard MAC fans out there who will buy their products no matter what simply because they are the best out there and refuse to try anything else. If only they did, they’d be surprised and probably wouldn’t go back to MAC.

  19. Plue, I feel you. I don’t think all MAC products are bad, just they aren’t as good as they used to be and for the price, there are better options around. If you know that and still like a MAC product and want to buy it that’s fine.

    The problem is that there are lots of people that keep buying MAC because they believe they are the best in the market and for that reason, they won’t even try something else. Despite the unexciting and boring collections, price increase, packaging reduction, they still keep believing all the undeserved hype.

    If MAC released something exciting again (like the C Shock collection for example), I’d be the first to buy it. But until they keep releasing boring and dupable shades that aren’t even pigmented, I’ll look somewhere else.

  20. Nikki, I agree. Their eyeshadows have become so sheer and chalky, they’re not really worth their price tag anymore.

  21. Hi Gio! Great letter and I really like your new feature, can’t wait for more posts like this. You just read my mind with this article and definitely greedy is the word that describes MAC Cosmetics best in the past year and I guess in this year too. I’m overwhelmed with the info that I read about new spring-summer collections and I keep wondering who is going to buy so many products (most repromoted) when they keep giving birth to a new collection every 2 weeks. I begin to think that MAC Cosmetics has became a huge bunny female that is all the time pregnant :)

  22. Anastacia, thanks. I’m glad I’m not the only one feeling this way. Almost everyone seems to love their collections and I can’t understand why, they are so boring and the quality of the products is going downhill so fast!

  23. Tine, I don’t get the hype either. They have this image of being the best of the best but when you try their products they aren’t anything special. And their collections are becoming more and more boring. I haven’t been excited for a MAC collection in ages, they managed to make even HK dull and dupable.

    I’m one of the few lucky ones who hasn’t had any problems with MAC customer service yet, but I’ve heard so many horror stories online that make me cringe. I’m sorry you had problems with them too.

    Yep, I get it and it’s the same for me. MAC has become one of the last choices for me. Like if I can’t find what I want anywhere else, I’ll give in and buy MAC, but even then it’d have to be something pretty special.

  24. Tavia, thanks. lol @ MAC being a female bunny always pregnant! That made me laugh, it’s so true. You know what, I’m actually tired of keeping track of so many MAC collections so if they release something interesting I’ll talk about it on my blog, otherwise I won’t bother anymore. Last year I felt that to talk about MAC collections I was neglecting other brands so no more.

    And I wonder about that too, who can possibly afford to splurge for every collection when there are 4 released every month?! I know that MAC has lots of loyal die-hard fans that will buy their products no matter what but surely most of them can’t afford to get several things from every collection! I hope they realise what they are doing because if they keep doing things like this, more and more people will slowly turn their back on MAC. Unfortunately, I can’t see it happening, they’ve become too greedy and won’t change things unless they’re risking bankruptcy.

  25. Mylanqolia, ta, I’m glad you enjoyed it. I doubt it would make a difference even if they read it. As long as there will be someone blind enough to believe the hype about MAC being the best and buying their products, despite the facts that they are average and overpriced, MAC will never change its ways. And that’s sad, cos I used to adore the brands, it’s was so good and artistry but now it’s just greedy.

  26. Indeed it’s an illusion that MAC is the best brand in makeup. I agree that they have some great products but this doesn’t mean that they own the makeup industry. I’ve discovered very good products on other brands that are not so famous and their prices are reasonable. We can say that MAC really works its fans, because they will buy anything that MAC releases. We should give another brands a chance.
    By the way Gio I perfectly undrst you with “being tired to keep track” of MAC’s collections, because there were days when I couldn’t seem to finish all those posts about upcoming MAC collections.
    .-= Tavia´s last blog ..La Prairie – The Platinum Collection – Photo, Prices and Information =-.

  27. Tavia, I agree. Sure MAC has some good products, esp their brushes, but there are so many other brands out there that release just as good or better products. It’s a shame some of these brands are so underrated while MAC is hyped up, undeservedly, way too much.

    And I feel you! I spent days writing about MAC collections too. There were so many collections from other brands that I wanted to talk about but never got round to do it cos MAC ones would take up all of my time. So now I’m only gonna cover the releases that I feel are more interesting and just skip the rest. But kudos to you for always being up to date with all the latest collections and product launches, of any brand. You’e doing a great job!

  28. All Women Stalker, I don’t think it would change anything if they read it, they’re too greedy and don’t care about their customers. They should do though, if they keep this up, sooner or later even the die-hard fans will stop supporting them.

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  31. I couldnt agree more. I came relatively new to MAC and honestly couldnt understand the hype. Of course there are some gems amid the tat such as the mineralize blushes which I think are beautiful and the msf natural, which is my everyday foundation. But honestly aside from that, everything is just a bit….bleh. The blushes are either very sheer or chalky and I find a lot of their lipglosses are all pretty much the same shade as one another and so sticky I can’t speak. The brushes are good, but sigma dupes them and in some cases improves them for much less money. The collections are uninspiring and being thrust upon us every 10 seconds.

    I won’t boycott MAC completely but it’s definitely not a go-to anymore for me and I think other’s should do similar, as somthing of a protest to how MAC is downgrading its quality.

    Of course this won’t happen as there are so many MACophiles out there that will stick ridgidly and not see that almost every item they have is done the same or better by another, smaller brand who I would rather support. But maybe we could make a difference.

    I am awaiting the spring 2010 collections, such as the Give Me Liberty of London collection with baited breath, as I think these will decide whether me and AMC have any future at all.
    .-= Supermariposa´s last blog ..Review: Givenchy Phenomen’eyes Mascara =-.

  32. Holy crap… 30 launches in 2009? I didn’t realise there were so many. You know, they happen so often, you sort of don’t count.

    Love the letter format. Genius. Are you going to write up a mock reply from the brand? A bit of make believe banter would be hilarious.

    I feel the same way about the glosses, was put off by downsizing a product simply because they can (no doubt, consultants were involved with that decision) without reflecting a similar downsize in price but I do love my Ruby Woo…

  33. Supermariposa, I agree with everything you said. Of course MAC, just like any other brand, has some fantastic products and there’s no reason not to buy them. But most of their products are just average and so not worth the ever-increasing price tag. Their lipglosses lately are all the same, all sheer with little to no color at all. Once you apply them on your lips, you can’t distinguish them at all. And while I’m still in love with their brushes (they’re amazing!), I’ll look for a cheaper alternative (and there are many) before splurging on them. And all these collections are really starting to get on my nerves. They’re too many all so boring!

    I wish more people, esp those MAC die-hard fans, realized that MAC isn’t worth the hype anymore. If only they explored other brands they’d see how much money they’ve spent on average, chalky, not pigmented cosmetics. And then, maybe MAC would change its ways and start giving us again those great quality items they used to release years ago. But sadly I can’t see that happening anytime soon.

    But maybe if we stick together and spread the word, people will at least start wondering and we could make a difference :)

    I’m looking forward to Give Me Liberty Of London as well. The anglophile in me is tempted to get everything just for the name, but I won’t. I’m hoping the shades will be unique and pigmented so that I could justify buying an item or two but I don’t think that’ll happen. And I’m not liking that the scarf in the collection is priced at $95! What is it made of? Gold?

  34. Beautywoome, I know what you mean. I knew they released a lot of collections but I didn’t think these many! And I stopped counting when I reached 30 cos it was just ridiculuos!

    Thanks. I never thought about a reply but I’ll think about that and see what I can come up with. Maybe I should just send the letter to MAC and see if they bother to reply.

    I’m pretty mad at them for downsizing products but keeping prices the same. How can anyone think it’s ok to pay the same for less, esp when the quality is decreasing too. Unfortunately unless more people start complaining and stop buying their products things won’t change. They’ll probably get worse and everything else will be downsized too. :(

  35. I know I am very late on your article, but I am slowly joining the number of people abandoning MAC. They are by no means my first choice for eye products anymore. ESPECIALLY with so many independent companies offering so many amazing things at much cheaper prices.
    .-= Mika chan´s last blog ..Tuesday Mail Call =-.

  36. Mika chan, I agree. Their eye products are one of the things that have disappointed me the most. They may come in a lot of shades, but most of them are LE. And besides, lately all their shadows seem to be easily dupable, less pigmented and chalky. I still like the pigments, but their price is outrageous, esp after the size decrease. I’d also rather support brands like Barry M, Sleek and indie mineral makeup companies, who offer fantastic products at a fraction of the cost.

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