Hello everyone and welcome to a new feature here at Beautiful With Brains. Every now and then, I’ll write a letter to a brand expressing my opinion about it. Sometimes, they’ll be rants, sometimes they’ll be raves, sometimes neutral, but always honest. I hope you like this new feature and please let me know what you think of these brands in the comments. I’d love to hear your opinions. So, let’s get started. First up, is MAC Cosmetics:
it saddens me to write this letter, but I’m afraid I can no longer hide that lately my feelings for you have changed: we’re OVER. It wasn’t a decision I took lightly, but your behaviour over the past months has left me no choice.
I still remember the way we met. It was online. There aren’t any MAC counters here and I discovered you while surfing the net. The wide selection of colors, the not-too-high prices and the good quality of your products made me fall in love with you.
Every time I was in another town and I had the chance to visit one of your stores, my heart was full of joy and excitement. I would spend hours at the counter playing with everything on display and never went home empty-ended.
Everyone kept saying how you were the best in the business and for a while, I believed the hype. Then, you changed. You kept wanting more of more (of my money) but only kept giving less and less (of your products, both in quality and sizes).
The recent decrease of the size of pigments is the last straw for me. I don’t care if you still give me enough product to last me a lifetime or how good those pigments are, making people pay the same for less is NOT cool, nor right. And that’s not the only time you downsized a product and I’m sure it won’t be the last either.
And do we want to talk about the endless amount of collections you keep throwing at us faster than I can say “I do”? You released more than 30 collection in 2009! 30! And how many were actually interesting? Mmmm…. NONE! They were all full of repromotes and boring and dupable colors that aren’t even as pigmented as they used to be.
The few times when the promo pix got me all excited and eager to see the collection, the swatches would soon disappoint me. Everything seems to have become so sheer lately. I can’t even remember the last time I saw a pigmented lipgloss from you, they all look the same clear crap when swatched these days.
And yet, the prices keep going up. I understand that prices can’t always stay the same, esp in this economy. Sometimes they go up, rarely they go down, but you keep increasing the prices by 50p every year for no reason at all. I’d understand if you were in trouble, if that was due to the recession, but let’s face it: even if the economy was blooming, the prices would still increase.
The price increase wouldn’t be so bad if the quality of the products kept increasing too. I don’t mind paying a bit more for better products, but they are slowly becoming worse overtime. You have become so greedy and all you want is to make the most money as you possibly can with as little effort as possible, without caring for your customers at all.
And so, overtime, I stopped caring for you too. We’ve had some good times in the past. I loved you and bought your products and, in return, you made me look pretty without making me go (too) broke. We had fun together, but the past is the past and it’s now time to move on.
That doesn’t mean that I’ll never buy your products again. I’d still get some of your brushes every now and then (after all, their quality is still super) and if you decide to release some unique, colorful and pigmented shades, I’ll give in and get them. But you’re no longer one of my first choices when it comes to buying makeup.
There are lots of brands out there that release much better products than you at a much cheaper price. And most of the time, their colors are permanent so I don’t have to rush out to buy their collections as soon as they get out or miss them, like I’m forced to do with you.
Thanks for all the good memories, but now it’s time for me to move on.