Reese Witherspoon Releases In Bloom Fragrance With Avon

by beautifulwithbrains on July 8, 2009

in beauty news

reese in bloom
Reese Witherspoon has teamed up with Avon to release her first fragrance called In Bloom by Reese Witherspoon. It features top notes of Georgia peach, crisp greens and tea leaves; middle notes of magnolias, star gardenia and night-blooming jasmine; and base notes of cashmere woods, hypnotic florals and amber wood.

The fragrance was inspired by Reese’s Southern background and her daughter Ava. Reese says: “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume. I asked her (Ava) which one smelled most like me. Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I.

In Bloom is indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling—it’s very sensual, very romantic and alluring.”

The actress adds: “It was a unique experience for me because I had no idea what goes into making perfumes. I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”

In Bloom by Reese Witherspoon will be available this fall and prices will range from $34 to $59.

{ 2 comments… read them below or add one }

Danielle July 8, 2009 at 3:08 pm

Wow, she looks amazing!

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beautifulwithbrains July 8, 2009 at 8:30 pm

She really does, she always looks so pretty!

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