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Product Review: Helena Rubinstein All Mascaras! Complete Eye Make-up Remover

Posted by beautifulwithbrains | June 3, 2009 .

helena rubinstein all mascaras 01

Name: All Mascaras! Complete Eye Makeup Remover
Brand: Helena Rubinstein
Size: 125ml
Price: €29.00

From Helena Rubinstein’s website:
All mascaras! instantly removes all types of make up through a gentle cleansing.

What I liked:
- removes all traces of makeup quickly and effectively
- gentle, doesn’t irritate eyes
- the packaging

What I didn’t like:
- the price

helena rubinstein all mascaras 02

Every time I go shopping, I’m always drawn to the Helena Rubinstein counter. I like their simple yet modern packaging. Everything looks so elegant and sophisticated! But the products are very expensive so I always walk away empty-handed. I guess I’m too scared to fall in love with a product that I know I can’t afford to repurchase.

That’s exactly what happened with this makeup remover. I purchased it as part of a set containing also Glorious Mascara and a sample of Collagenist Eye Zoom with pro-Xfill eye cream for €27.99. I couldn’t resist the offer but I’m now wondering what I’ll do once the makeup remover runs out. It’s the best eye makeup remover that I have ever tried but I can’t neither afford nor justify spending so much for it *sighs*.

The makeup remover is bilayer. One layer contains cleansing oils and the other an aqueous solution. Therefore, you need to shake it well before every use. This is effective at removing all traces of makeup, including waterproof mascaras, with just a couple of wipes.

The remove is very gentle. It doesn’t irritate, sting or burn my eyes and would be suitable even for people with sensitive skin or those who wear contact lenses.

I like the packaging: simple but pretty. The light blue bottle has a gold and white screw cap. It is see-through so you can see how much product is left in it.

The main solvents used in the product are isododecane, which removes makeup and has a weightless feel on skin, and Cyclopentasiloxane. It is a silicone that has emollient properties. Like all silicones, it is easily spreadable and gives a silky & slippery feeling to the touch, but can cause mild skin and eye irritation.

Summary:
Overall, this is an excellent eye makeup remover. It removes all traces of makeup in just a couple of swipes and is very gentle on the eyes. However, it is very expensive.

Rating: 4.5/5

Disclaimer: the item was purchased by me for both personal and review purposes. The review is based on my own personal and honest experience with the product. For more information, please see my disclaimer.
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5 Comments so far
  1. jojoba June 3, 2009 3:30 pm

    your knowledge of inredients never sieze to amaze me! thank you so much! I have seen this brand in Singapore and actually wanted to try its famous mascara. I got discouraged because the DFS packed 3 tubes in one. I didn’t want to by 3! LOL

  2. Dao June 3, 2009 3:53 pm

    Bi-layer makeup removers do a much better job than the water base ones. I’m glad you like it, we don’t have Helena Rubinstein here :(

  3. Nikki June 4, 2009 12:51 am

    I just bought the famous Lancome Bifacil and I thought I got to try the best, gosh, I haven’t seen enough remover! thanks for the review!

  4. Eru June 4, 2009 10:42 am

    Right now I’m using Clinique’s Take the Day off, bought it as a part of a set as well :) .
    A cheaper alternative I used and liked is Garnier’s CleanSensitive 2 in 1 Waterproof Make-Up Remover. Very gentle but powerful! hehehe~

  5. beautifulwithbrains June 8, 2009 6:54 pm

    jojoba: thanks hun and you’re welcome. It’s a shame they only come in packs of 3! I have the Glorious mascara which I’ll be reviewing soon but honestly, I think it’s ok, but that’s it. It does lenghten lashes and doesn’t smudge but doesn’t provide that much volume. It is a good mascara if you want a natural-looking effect but there are lots of cheaper mascaras out there that work just as well if not better.

    Dao: it’s a shame you don’t this brand in the USA. The products are good, although overpriced imho.

    Nikki: you’re welcome. I was thinking of trying Bifacial next so I can’t wait to read your review. :)

    Eru: don’t you just love sets? My Clinique counter has two more that I can’t wait to try!
    The Garnier remover sounds great! I’m always looking for a good makeup remover that doesn’t break the bank. I tried L’Oreal Gentle Makup Remover For Lips and Eyes and it removed all makeup, even waterproof mascara, in just a couple of swipes. Unfortunately it stang my eyes a bit, so my search goes on..

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