Brazilian supermodel Gisele Bundchen is the new face of Max Factor replacing Carmen Electra. She will work with makeup artist Pat McGrath, and photographer Nick Knight, to promote MAX Factor (who turns 100 years old in 2009) in the North American market across multiple marketing vehicles, including print, public relations, in-store and interactive. Carmen Kass will continue to represent the brand in Western Europe, Latin America, Australia and Asia.
In October, she will appear in the ads for Lipfinity Lip Collection and ColorGenius Face Collection.
Bruce Katsman, Associate Marketing Director of MAX Factor said: “We are thrilled to welcome Gisele to the MAX Factor family. She is a gorgeous, inspiring, sophisticated woman on top of the worlds of high fashion and style. Gisele’s uniquely transformative beauty and trend-setting flair is admired by women everywhere making her the perfect fit as the face of MAX Factor beauty today.”